Sunday, April 3, 2011
Biore benefits from the buzz
While reading the newest seventeen magazine, there was an add for Biore Skincare. The slogan read "Biore is making a buzz. Join the conversation today." The add shows that there is a Facebook page which reads, "In honor of getting our strip (pore strip!) on tonight, fill in the blank: I think Biore Pore Strips are _________." People have responded by saying things like addictive, or amazing. They also have contests and interactive polls on the Facebook page to keep people even more informed about the benefits of using this pore strip. Right away, after seeing that add I knew I had to blog about it. This is the perfect example of a company taking full advantage of an interactive website in order to sell their product. I proceeded to going to Biore's official website and they have the option of clicking the buzz. This link sends you to a list of twitter feeds all talking about using Biore and how much people enjoy using the product. There are pictures sent through Flickr of people smiling with a pore strip on their nose and this also increases the popularity of the product. Do you guys agree that this add, Facebook page, and twitter can help the company sell more of the product?
Image: http://www.gimme.co.nz/files/users/Gimme/reseg_porestrips_group_shot_jpg_4cd71b4ef1.jpg
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Rian,
ReplyDeleteCool post! I definitely think that the advertising Biore is doing to promote its strips is becoming popular among companies hoping to better market their products. With Facebook and Twitter, these companies are able to speak to an unlimited number at people in an instant. This is far more efficient than say making a billboard or putting an advertisement in a magazine, because these networking sites promote mass communication. I have also been finding that companies are starting to make their own Facebooks and Twitters, because it promotes interactivity between the product makers and the consumers. When people feel more of a personal connection to any product, I think they are more inclined to buy it, and this connection has helped many companies market their products more successfully. As technology and interactivity continue to expand, I expect that more companies will market their products through mass media sites such as Facebook and Twitter.
Rian,
ReplyDeleteTo answer your question, I definitely think that this add, a Facebook Page, and Twitter will help companies sell more of their product. As Tyler said, this will enable them to be in contact with an unlimited number of people in a blink of an eye. Also, I think it is important to note that Facebook and Twitter are not limited to a certain type of person. Parents, Grandparents, High School Students, and many more types of people have accounts. This makes it so that the company's demographic isn't limited. They can expand their audience, and therefore their consumers, much easier through these websites. Do you agree?