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Perhaps the hype has died down a little, but it is easy to say that the majority of days we spent in the classroom involved some sort of talk of Facebook. Specifically, the kind of identity that one makes for themselves on Facebook can be very important in terms of their professional career. Mark Zuckerberg, creator and founder of Facebook, believes that people should only have one online identity, but how realistic is this? Even when we are not online or on social networking sites, we all have many different identities. For example, I am a daughter, a granddaughter, a sister, a student, a sorority sister, a friend, a future business woman... I could continue this list with every single relationship I have and hope to have in the future. If this is the case in real life, then why would we be expected to disown any of these identities on our online profiles? Now that I have presented my case, I'd like to introduce you all to Mark Zuckerberg's worst nightmare: Socioclean.com.
Socioclean.com is a site designed to keep social reputations clean in the growing world of social networking. Social networks are quickly becoming not only the primary personal communication, but also the primary marketing platform for business. However, with social networks comes privacy risks and personal information leakage. Socioclean looks to simplify this problem for end-users by allowing them to scan and clean their online profile for various social networks. Their mission statement clearly states:
Most users are not aware of the data in their social profiles and how it night affect them negatively. Socioclean unique service eliminates this blind spot. Through socioclean platform user is able to scan their online profile for any inappropriate content that might hurt their online social reputation.The user must agree to let socioclean access their online profile, and in doing so, the platform presents you with a "grade" A-F which reflects how appropriate your profile is. Along with this, the site breaks down what specifically is inappropriate about your profile, allowing you to take action and delete what is necessary.
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I personally think that this website will be very helpful in the future. There is definitely a fine line between what you would want your friends to see and think about you, and what you would want a future employer to see or think. Socioclean basically provides a third party perspective, since sometimes it may be hard to monitor your own profile, since it most likely contains stuff that you don't find to be too inappropriate. In addition, socioclean knows what to look for, as it is programed to do so, on top of the fact that you can add extra criteria. I can definitely see socioclean becoming very popular as people do not want to delete their social networking pages, instead just clean then up for a more professional feel.
Taylor,
ReplyDeleteCool post! Socioclean seems like a really interesting and useful technology that I'm sure will become very popular. I think it's great that someone designed this site, because as you mention, Facebook does a great job of shining its users in a negative light. Whether they mean to or not, it's very hard to hide the not so clean things from your Facebook page, and unfortunately, it can make applying to colleges and for jobs very stressful and difficult. I think what makes this technology particularly helpful is that it provides you with feedback on how to best clean up your profile, so that you can improve your "grade" and have a more appropriate profile. I am also curious to learn how Socioclean works. I don't understand how it can decide whether a certain picture is appropriate or not...is it capable of recognizing a red cup? The technology sounds very sophisticated, but it's definitely something I would use on my Facebook in the near future.
Taylor,
ReplyDeleteSocioclean is exactly what many people are looking for. I can't tell you how many friends I have that spend hours cleaning up their Facebook profiles to erase "inappropriate" pictures, comments, and more before applying to schools or for jobs. I also know that because this process is time-consuming and annoying, many people decide to just change their Facebook name to attempt "hiding" from prospective schools and employers. Unfortunately, that is not enough. If people want to find you and the only thing changed from your profile is your name- you will be found. That is why I think socioclean will be very helpful. But I do wonder, as Tyler stated, how will it recognize things that aren't really inappropriate but have other meanings in this day in age, like the infamous "red cup"? Do you know anybody that has used the site and said it really worked?