Saturday, April 9, 2011
Digital Marketing
Ok, by now we get that Facebook.com is taking over the web. We know that it is not just a "social media" website where people can keep in touch with friends and family, whether a few blocks away or halfway across the world. Now, Facebook has become a producer's number one marketing tool. This has already been touched on in our blog, I know, but what I didn't know is that there are actual strategies and books being written about how to market your company using a Facebook page. I mean, wasn't the whole deal just to make a page, put some pictures of your stuff on it, and call it a day? According to Tom Shapiro, CEO of Digital Marketing NOW, there is a lot more to marketing on Facebook than just that. In his article "15 Steps for Crazy Good Facebook Marketing", Tom lays out a strategy he considers to be perfect for marketing a company on Facebook. Some of his suggestions include creating Custom Tabs, with different pages to make it like something of a mini-website, and posting pictures and upcoming news very often. A lot of what Shapiro says is very compelling, but is it a hoax or does it make sense? I mean, isn't it going a little far- that there is a foolproof strategy to good Facebook marketing? I feel like Tom is just exploiting the fact that many people don't know how to use Facebook since it is such a new technology, so he knows people will buy what he is selling because they are desperate for help. Any other thoughts?
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It is definitely true that Facebook could be used as a marketing site because it can reach many different people of all different ages and gender. I think that it is actually smart of Shapiro to make this book because many industries would be interested in trying to use Facebook, one of the most popular online social media networks, for their benefit. Therefore, I agree that people will what he is selling because they are in need of help and they want to figure out how to use the most effective new technology. But, what I do not understand is why would an industry want to make a mini website from Facebook, when they have the option of creating a real website with a more complex structure? Maybe it is because they think that just because they are using Facebook, their product will get more attention? What do you guys think?
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